When we started interviewing firms to give our website a “new look” and get us higher on the ranks on Google, Yahoo, Bing, etc for words like “Orange County Solar Contractor” or “Palm Springs Solar Installer” – one thing was common with most all the website developers. “You really need to blog,” they all told me.
My knee jerk reaction was to tell them all that REVCO Solar has been installing solar systems in California for longer than they’ve been alive – and that should be “good enough” to be #1 on the search engines for such phrases. Well, after some education, I have conceded that longevity and customer base is not necessarily the recipe for today’s marketing tactics. Those things certainly help, I think we all agree, but to get noticed out there in today’s day in age, we need to keep up with the trends of marketing, search engines and social networks. I guess that’s the same in any business, including ours. Over the past 30 years we’ve made many adjustments in our solar practice, so why would the marketing of our service be any different.
Look forward to hearing from me on this platform more. I welcome you to our blog where the staff and I invite you to share our enthusiasm about the savings and efficiency of solar. Here you’ll find a mixture of trends, happenings, and hopefully some personality of our team and services.